About us...

The Bars is a brand owned by World Group S.r.l., established in 1999. Within a few years, it has achieved international recognition as one of the most qualified and reliable companies in the field of professional bar tools.

As manufacturers, we oversee every stage of the production process — from design and engineering to manufacturing and packaging — ensuring complete control over quality, functionality, and performance.

The Collection of The Bars offers a comprehensive range of products designed and developed in close collaboration with professional bartenders, combining technical precision with contemporary design.
Our ongoing research into new materials and innovative production methods allows us to deliver solutions that meet the evolving needs of the hospitality industry.

As the official sponsor and partner of leading bartender competitions and events worldwide, The Bars has established itself as a trusted brand among industry professionals — synonymous with quality, innovation, and reliability.

Evolution, Quality, and Expertise guide every step of our work as we design, develop, and manufacture products that support and enhance the performance of bar professionals across the globe.

A Commitment to Sustainability

RAW MATERIALS
PRODUCTION PROCESS
PACKAGING

Every component is carefully selected and developed with full respect for nature, sustainability, and recycling principles.

The Bars — the story behind every cocktail.